5+ years of Agency Experience

Building growth across media, strategy, and execution.

Results-driven media professional with 4+ years of agency experience managing multimillion-dollar omni-channel campaigns across search, social, video, and programmatic.

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Omnichannel Media
Search, Social, Video, Programmatic
Client Partnerships
Relationship-Driven Strategy & Communication
Campaign Leadership
Cross-Functional Planning & Execution
Performance Insights
Optimization, Reporting & Growth Recommendations
Executive Summary

Built for business impact.

I bring experience across media investment, campaign strategy, and performance marketing within large agency and growth-focused environments.

Focused on combining analytics, communication, and execution to drive measurable business outcomes.

Omnichannel Campaign Strategy
Client Communication & Leadership
Performance Insights & Optimization
Core Strengths
Omni-Channel Media
Digital Strategy & Investment
Programmatic
Paid Search
Social & Video
Budget Management
Client Leadership & Communication
Cross-Functional Collaboration
Campaign Optimization
Performance Reporting
SEO
Professional Journey

Experience Timeline

OMD USA – Omnicom Media Group

July 2022 – Present

Associate Manager, Digital Media Investment

  • Managed multimillion-dollar omnichannel media investments across video, display, social, and search for a Fortune 500 insurance brand.

  • Analyzed RFPs and high-value sponsorship opportunities to support strategic media investment and placement recommendations.

  • Collaborated cross-functionally with internal teams to ensure timely media placements, campaign execution, and operational alignment.

  • Maintained communication across internal stakeholders, media partners, and client teams to support campaign delivery and relationship management.

  • Presented performance insights and strategic recommendations to leadership and client stakeholders while mentoring a team of media specialists.

Senior Associate, Digital Activation Paid Search

  • Managed a $70K/month Google paid search budget for an insurance telematics startup.

  • Increased conversions by 124% and improved cost efficiency by 48% within 3 months through targeted optimizations.

  • Prepared and presented campaign updates and recommendations to executive stakeholders.

  • Monitored delivery, identified optimization opportunities, and executed tactical changes to maximize ROI.

Logical Position

Oct 2021 – Mar 2022

Business Development, Digital Marketing

  • Consulted SMB and eCommerce brands on paid search, paid social, and SEO strategies.

  • Helped drive a 68% boost in ROAS through conversion optimization and strategic recommendations.

  • Maintained a 30% close rate by building trust and translating data into clear action plans.

GoSite Inc.

Mar 2020 – Mar 2021

Sr. Sales Development Representative & Growth Marketing Associate

  • Contributed over $150K in sales revenue through outbound strategy and lead nurturing in a SaaS environment.

  • Used CRM and digital marketing strategy to improve organic traffic and lead generation.

  • Built targeted HubSpot email campaigns that increased CTR by 38%.

  • Led a team of 3 while balancing sales and growth marketing priorities.

Certifications
Google: Display Ads, Search Ads, DV360, Amazon DSP
HubSpot Academy: Content Marketing, Email Marketing, Sales Software, Marketing Software
LinkedIn Learning: Prompt Engineering for Generative AI, AI for Digital Marketers, Excel and AI
Other: Prisma Media Ocean, Meta Ads
Education

San Diego State University

SDSU Logo
Graduated May 2020

Bachelor of Science in Business Administration; Marketing

Activities

SDSU American Marketing Association

Sponsorship & Fundraising Director
Let's Connect

Let's Connect

Combining strategic thinking, digital growth, and collaborative execution.

mattrangel.nv@gmail.comLinkedIn
Matt Rangel.

Strategic media professional specializing in high-impact digital investment and performance marketing.

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